Dear Readers,

 

As Elite World Hotels, we are leaving behind a year full of success. May the coming year bring a healthy life, happiness and peace to you!

 

With the coming year, the face of The Look is changing. We are currently in a process of updating our magazine, its content, and foundation so that you can read it easily and share writings and visuals on your social media accounts.

 

Cover story of the first issue of the updated THE LOOK is the Northern Lights with magnificent images. Looking at the pictures will make you feel as if you are there.

 

We featured an interview with the unusual face of Turkish pop music Mabel Matiz, who won the Golden Butterfly award for best music video a few days ago.

 

We also talked to Canan Ozgen, Manager of Travel Organization and Planning Department for LCW, one of the greatest textile brands in Turkey, about their expectations from hoteliers and their organizational approach.

 

We also evaluated the sector's situation in 2017 and 2018 goals with Faik Alsaç, the president of SKAL International, Turkey.

 

Our award-winning chef Mithat Yalçınkaya shared his yummy recipes with you.

 

In the health column, senior biologist Çiğdem Gündüzbey Üregen answered our questions regarding skin care methods such as age management and homemade masks.

 

And of course more news about Elite World Hotels, urban life, music, and theatre are waiting to be read.

 

I wish you an enjoyable reading and a wonderful year!